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Contextual MarketingWhat is it?The best way to reach consumers is when they express an interest related to your products and services. Contextual Marketing does exactly that by reaching consumers at the point of purchase or research. For example, if a consumer uses the Web to find a digital camera, Sony.com's digital camera sale can be immediately displayed to the user. This level of relevance benefits advertisers and consumers alike; as consumers can receive offers that save them money and advertisers can reach audiences predisposed to their products and services at key moments in their research or buying process. Who are our Partners?
Hotbar is the leading toolbar company. Hotbar provides its users with a service to simplify their surfing experience. Hotbar can run contextual pops as well as Branded Buttons. For advertisers choosing the Branded Buttons - customized buttons appear on the toolbar to link users on related sites directly to the Advertiser's site. Pricing is based on a different cost-per-click for Branded Buttons vs. Pops.
Target IQ is a Web shopping and surfing companion. Users download software to their harddrive which allows Target IQ to recognize URLs and search terms and deliver them appropriate and contextually relevant advertisements and offers. Target IQ will allow customization of categories. Pricing is based on a cost per click. To have a look at the TargetIQ app, click here.
180solutions provides the best use of your marketing dollars by delivering prospects to your website. They target consumers when they are most likely to take action. As a result, the cost of acquiring new clients is substantially lower than traditional marketing companies. How do they do it?
Their sophisticated technology patiently waits on the consumer's desktop for a target keyword, search term or URL to be entered in the browser. When a match is detected, the advertiser's website or page within the website is displayed in another browser window. The delivery of the consumer to the advertiser's website provides an interactive consumer experience that is more highly targeted than the traditional pop-up advertising approach. This approach results in a substantially lower Cost Per Visitor (CPV) and a higher Return On Investment (ROI).
eZula's Contextual Advertising Platform consists of contextual keywords (ContextProTM) and pops. ContextPro marks-up, in the form of an underline and a highlight, selected keywords that best describe the advertiser's service or product offerings, on every Web page that contains these keywords across the entire Internet. ContextPro turns those keywords into active links. Upon a click the user is being linked directly to the relevant page on the advertiser's web site, according to the advertiser specifications. Pricing is based on a different cost-per-click for ContextPro vs. Pops.
Going above and beyond the conventional contextual platform, DealHelper uses Reactive Marketing Technology (RMT) which allows consumers to receive specially targeted promotions and coupons based on their shopping habits. Using Keyword, Content, Time of Day and Geographic targeting, DealHelper facilitates various cutting edge techniques to further qualify targeted consumers. DealHelper benefits both advertisers and consumers alike; Advertisers are able to reach targeted consumers maximizing your return on investment (ROI), while consumers receive relevant offers that serve their interests. Get your business buzzin' with DealHelper!
Reach millions of online shoppers today at reasonable cost by accessing our Targetsaver network. We target customers only searching for your product and services. We carefully examine all our advertisers’ market category by; keywords, URL, text and frequency of searches. Let’s us target your product or service today! Finally Geo Targeting at its best! Imagine an advertiser based in Los Angeles who sells gourmet soups and sandwiches being able to display their ads between the hours of 10am and Noon to potential customers who are located in the same region: this is what TargetSaver's technology can acommodate!
Low-performing media got you down? ResponseTarget makes it fast and easy to target consumers or businesses that are truly interested in your product or service. ResponseTarget's Desktop Advertising Engine (DAE) allows users who are searching for a specific product or service, to find you by directly competing in the open nature marketplace of the Internet. ResponseTarget's new performance-based contextual advertising platform puts a new spin on advertising online with new technology-driven ad serving offerings. ResponseTarget delivers innovative advertising solutions by providing software that delivers highly interested consumers to advertiser websites in real-time while they are searching the Internet for products or services.
Offers your clients the ability to run targeted advertising based on the habits of over 10 million Flashtrack users. We can target their advertising to any keyword search on any search engine (including Yahoo, Altavista, & Google). Flashtrack can also target based on the urls its users visit. Your client's ads or offers will be reaching these users at the point of interest. |
