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Creative Requirements
Ad Delivery
Ampira Media utilizes Open AdStream from RealMedia to deliver our ads. We are currently working with version 5.6 of the software, which is their most current release version.
Creative Sizes
Submitted banner creative cannot spawn pop-up or pop-under windows, unless the ad placement is FOR a pop-up or pop-under.
- 468x60 Banners
- 728x90 Leaderboards
- 300x250, 250x250 Medium Size Squares & Rectangles
- 120x60 Button #2
- 234x60 1/2 banner
- Rich-media Layer ads
- 720x300, 600x400 Pop-unders
Creative Formats
- GIF, JPEG image formats
- HTML code, including forms and javascript
- SWF
- Adserver Redirects -- Atlas, BlueStreak, DoubleClick, Interpolis, MediaPlex, RealMedia, Poindexter, ValueClick
- For Rich Media formats, see below.
Rich Media Formats
Ampira Media supports most rich media formats. Please note, some types of rich media require a pass-through delivery charge which is payable to a third party which will be in addition to the CPM to be charged for the advertising space. There are no known delivery and reporting issues with delivering the following creative formats:
- Ad4Ever
- Adinterax
- Enliven
- Eyeblaster
- Eyewonder
- Kaon
- Klipmart
- Pointroll
- Shockwave (Flash/SWF, an alternate GIF/JPEG must accompany all SWF files unless delivered as a layer ad)
- Shoshkeles
- TangoZebra
- Unicast
- Vendaria
- ViewPoint
Creative Size Restrictions
- GIF, JPEG limited to 30KB for 468x60 and larger
- GIF, JPEG limited to 15KB for 234x60 and 120x60
- SWF limited to 45KB
Campaign Notes
- There is a 1-3 day lead time for Image-based creatives and a 2-5 day lead-time for Rich Media campaigns. All campaigns are to deliver and report off of Ampira Media reporting.
- Ampira Media reserves the right to cancel campaigns that exhibit a high discrepancy rate between ad servers, for creatives that do not follow the requirements outlined above or for any reason that Ampira Media deems to be detrimental to Ampira Medias business or technology infrastructure.
- It is required that Cost-per-Click campaigns include the following creative sizes:
- Banner and/orLeaderboard
- Medium Square
Additional Notes
Additional Ad Server Notes
Specifications for Flash Creative
Specifications for DHTML Delivery
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