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Sponsored ListingsWhat is it?110 million people in the United States conduct nearly 4 billion searches each month. No other consumer interaction offers marketers such visibility into consumer needs and interests at that moment. Search listings have proven to marketers to provide efficient and low CPA's, targeted traffic, increased sales, great ROI, and highly qualified leads. Search is the 2nd most performed activity on the internet after email. What are we doing? Ampira Media is offering search engine marketing that includes a Marketing Review of the client website and Sponsored Listings across a variety of engines. Why work with Ampira Media for Search? Search Marketing is a very difficult space to manage and understand. In order to fully recognize the benefits of Search, the marketer must understand the space and become an expert at it. Ampira Media would like to be the experts for their clients. With Ampira Media, the client will have a streamlined operation - there will be no need to have multiple contacts at multiple engines, no need to worry about different creative requirements at each engine, and no hassle with multiple reports and reporting interfaces. Clients will receive exposure across all engines and information will be presented in one report. Ampira Media will also assign a dedicated contact to the client that will guide the client from the beginning of the process to the end. This contact will be consistently monitoring the campaign to make sure it meets the goals of the client. What is the first step? Marketing Review The first step is a mandatory Marketing review of the clients website. This review will be anywhere from 3 to 30 days depending on the size of the website and the depth of the information required. Ampira Media will provide the client with a tracking code that is placed throughout the client's site that gathers:
Sponsored Listings Ampira Media will optimize the clients campaign to reach the supplied target CPA. Campaigns can reach the following Search Engines: Clients can select or deselect the engines they would like to appear on. Ampira Media typically begins the campaign on a few of the major engines and then adds/deletes engines based on performance. Ampira Media will also optimize by CPA targets, position, time of day/week, creative copy, and adding/deleting keywords. We will provide the client with 1 comprehensive report across all the engines. |
